5-Hour Energy Pitch

In an effort to attract a larger female audience to the 5-Hour Energy brand, we pitched the campaign “Today’s Hottest Look is Not Looking Tired“ in addition to a bottle wrapper variation. We paired energy with beauty and fashion, which inspired overall look and feel of the campaign design. 

5-Hour Makeover website and contest

Bottle design

In-store product placement

Print ads

Dept. Store window display