Lenox One Blade Microsite

Oneblade.com's main goal was to get free trial blades into the hands of Lenox's target audience of skilled tradesmen. This parallax site takes users visually across the length and life of an demo blade and keeps the product as the main design element throughout the experience. As the user linearly progresses from section to section, they are presented with a series of videos highlighting the technology of the blade, how blades are made, epic cuts using the blade and a blade selection tool by material. The experience is capped off by a simple form requesting a free trial blade. View the live project here: oneblade.com

Homepage

Interior Sections

Free Trial Blade Request form